Thursday, September 1, 2011

Referral Marketing and Online Marketing are Growing Leaps and Bounds

As a business and marketing coach you are always reinventing the way you do business. Such is the case with my new website and Stratejis Marketing Solutions.

As a marketing coach clients were always asking for more of something. More business, more time, more revenues. Its important for business owners to continue to reinvent their business even if they think they are on the right track.

Today's consumer has no brand loyalty and its important for a biz owner to understand what it takes to continue to build and market. The younger generation thinks that social media is going to be the next big saving grace for marketing. However its important to consider some of the traditional things you once did in marketing to continue move projects forward.

For example networking is all about building relationships. That's why we are rolling Business Over Breakfast clubs out all across Canada and the United States, to build relationships. was set up as a simple way for small business owners to get more information for less than $1200 per year. A simple process with a wealth of knowledge. Gives the small business owner an opportunity to grow and prosper on their own terms as well as pick up pointers that they can discuss with their coach or internally to get the ball rolling. Nobody wants to pay huge marketing fees just to get an education in marketing with limited returns.

Stratejis Marketing Solutions is my pet project. Having run a marketing company for a number of years I wanted to get back in the war and develop a few projects as a creative outlet for me personally and my clients. Nothing I like better than discussing creative concepts, graphic design, advertising and marketing and then implementing programs like having a marketing company now provides services to clients that want more. They want to design the ultimate ad, direct mail, website, learn more about social marketing and then having a dedicated approach to executing a program or a strategy.

On many of these projects I have partnered with my good friend Jason Harper his up and coming visual communications shop called Strongevine Visual Communications located in Ottawa. Jason's view is that marketing is a visual medium and that websites, brochures, logo designs and great business cards are still the basis of every company's marketing strategy and I agree with him.

So remember, when someone comes up to you and your company and thinks that you should have a new Twitter Account and Facebook page yada yada, you need more social media, agree with them and add it to your marketing inventory.

Get online and get social, but also insure that your image and what you are saying to customers is also up date and as matter fact focus in more on knowing who your customers are. Make sure all your marketing and communications tools are all up to date and all are entirely flexible so that you gather all the customers you need.

Remember customers are still about having relationships and getting referrals from people that know, trust and believe in you.

A business club like, marketing efforts and social media combined will help you grow your business and will help it grow and prosper over time all the time.

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