Monday, October 24, 2011

Turn Prospects into Customers Overnight!


Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers.

There are a few key ways to draw them in and seal the deal.

You need to be:
• Inviting
• Informative
• Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:
• Offer to refund money-no questions asked
• Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:
1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s' braces, or another tangible reason. Customers love that this makes you feel so much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

Checkout www.marketingandsalesuniversity.com Get the lastest information and take a free 30 day test drive. If you have a story you want to share, contact me at kenselt@sympatico.ca

25 comments:

Anonymous said...

I've been exploring for a bit for any high-quality articles or weblog posts on this sort of area . Exploring in Yahoo I finally stumbled upon this site. Studying this information So i'm glad to exhibit that I have an incredibly just right uncanny feeling I came upon just
what I needed. I so much for sure will make sure to do not disregard this
website and provides it a look regularly.

Here is my web page - best web hosting 2011

Anonymous said...

I do not even know how I ended up here, but I thought this post was great.

I don't know who you are but certainly you are going to a famous blogger if you are not already ;) Cheers!

Here is my homepage private krankenversicherung gesetzliche krankenversicherung

Anonymous said...

Hey there! I'm at work browsing your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the excellent work!

Feel free to surf to my webpage; tolle online shops

Anonymous said...

Superb website you have here but I was curious
about if you knew of any message boards that cover the same topics discussed in this article?
I'd really love to be a part of community where I can get comments from other experienced people that share the same interest. If you have any suggestions, please let me know. Thanks!

my webpage ... professional search engine optimization services

Anonymous said...

Hi mates, its great paragraph on the topic of
teachingand entirely defined, keep it up all the time.


Feel free to visit my web page: voraussetzungen private krankenversicherung
my website: privatversicherung vergleich

Anonymous said...

Wonderful post however I was wanting to know if you could
write a litte more on this topic? I'd be very thankful if you could elaborate a little bit more. Bless you!

my homepage - kredit ohne auskunft

Anonymous said...

Hello there, I discovered your blog by the use of Google whilst searching for
a similar topic, your site came up, it appears great.
I've bookmarked it in my google bookmarks.
Hello there, just turned into aware of your blog through Google, and located that it's really informative.
I am gonna be careful for brussels. I'll be grateful should you continue this in future. Lots of folks will probably be benefited out of your writing. Cheers!

My blog :: private krankenversicherung angestellte

Anonymous said...

Great blog here! Also your site loads up fast! What web host are you using?
Can I get your affiliate link to your host?
I wish my website loaded up as fast as yours lol

Feel free to surf to my blog post - entrepreneur online business ideas

Anonymous said...

A motivating discussion is definitely worth comment. I believe that you need to
publish more about this subject matter, it may not be a taboo subject but typically people
don't talk about such topics. To the next! All the best!!

Feel free to surf to my web-site :: refinance loan
my page: if i have bad credit can i buy a house

Anonymous said...

I always used to study article in news papers but now as I am a user of net thus from now I am using net for posts, thanks to web.


my site :: seo company uk

Anonymous said...

Have you ever considered about including a little bit more than just your articles?
I mean, what you say is valuable and all. Nevertheless just imagine if you added some great
pictures or videos to give your posts more, "pop"!
Your content is excellent but with pics and video clips, this blog could undeniably be one
of the best in its niche. Good blog!

Also visit my web site - stay at home jobs australia

Anonymous said...

Everything is very open with a very clear explanation of the challenges.
It was definitely informative. Your site is useful.

Thanks for sharing!

Also visit my site what is reseller hosting

Anonymous said...

It's actually a great and helpful piece of info. I am satisfied that you just shared this helpful information with us. Please stay us informed like this. Thank you for sharing.

Here is my page online shop kleidung
my web site > internet outlet store

Anonymous said...

Hey there! Would you mind if I share your blog with my
zynga group? There's a lot of folks that I think would really enjoy your content. Please let me know. Many thanks

my site: business Opportunity uk

Anonymous said...

Its like you read my mind! You appear to know so much about this,
like you wrote the book in it or something. I think that you can do with a
few pics to drive the message home a little bit, but other than that, this
is excellent blog. A great read. I'll definitely be back.

Visit my blog post Pkv Lotse
My webpage - private krankenversicherung studenten

Anonymous said...

of course like your website however you need to
take a look at the spelling on quite a few of your posts.
A number of them are rife with spelling issues and I in finding it very troublesome to inform
the truth nevertheless I'll certainly come back again.

Feel free to surf to my website: basistarif gesetzliche krankenversicherung

Anonymous said...

Thank you for the good writeup. It in fact was once a enjoyment account it.
Look complicated to more delivered agreeable from you!
However, how can we communicate?

Feel free to visit my webpage :: best domain reseller program
my web site :: best hosting companies 2012

Anonymous said...

I'll immediately grasp your rss feed as I can't find your email subscription hyperlink or newsletter service.
Do you have any? Please allow me realize in order that I could subscribe.
Thanks.

Feel free to visit my website ... seo experts in mumbai
My site - seo expert consultants

Anonymous said...

I'm really enjoying the theme/design of your web site. Do you ever run into any browser compatibility problems? A few of my blog visitors have complained about my blog not working correctly in Explorer but looks great in Opera. Do you have any ideas to help fix this problem?

Feel free to visit my web site refinance house bad credit
Also see my web site :: housing loans for people with bad credit

Anonymous said...

Its like you read my mind! You appear to know
so much about this, like you wrote the book in it or something.
I think that you can do with a few pics to drive the message home a little bit, but other than that, this
is magnificent blog. A fantastic read. I will certainly be back.



My page; best private student loan companies

Anonymous said...

WOW just what I was searching for. Came here by searching for refi rate

My webpage; Read �
my page :: click the up coming site

Anonymous said...

Hi there! I could have sworn I've been to this website before but after reading through some of the post I realized it's
new to me. Anyhow, I'm definitely delighted I found it and I'll
be book-marking and checking back often!

Feel free to surf to my webpage: bad credit consolidation Loans

Anonymous said...

Hi, i read your blog from time to time and i own a similar one and
i was just wondering if you get a lot of spam remarks?
If so how do you prevent it, any plugin or anything you
can advise? I get so much lately it's driving me mad so any help is very much appreciated.

my webpage visit the following website page

Anonymous said...

thank you for the help!

Also visit my website: urlaub 2011 buchen

Anonymous said...

Off seasons reasons some shoes is likely to be[url=http://niketrainersuksale.webeden.co.uk]Nike Trainers UK[/url]
in won't make green light you to[url=http://tomscanadaoutlet.snappages.com]Toms Shoes Sale[/url]
endure such shoes discovered[url=http://addnikecanadastore.snappages.com]Nike Shoes Canada[/url]
rightly plumb them into the[url=http://louboutintrainersuk.blog.co.uk]Christian Louboutin Sale[/url]
true part in to avoid supererogatory mischief to shoes[url=http://salelouisvuittonuk.webeden.co.uk]Louis Vuitton Outlet[/url]

If the insole as a matter of fact is rotten, it was succeeding to stress to take a quiet bracken and sea water gently scrub. Be struck by to be noted that, escape the avail oneself of of chemical cleaners cleaning, or people spread the peril in search insole boundary of fabric off.[url=http://shoppradabagsuk.webeden.co.uk]Prada Handbags[/url]