Friday, September 23, 2011

Do You Have A Unique Selling Proposition?



If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP.

What you need to know…

A USP is the single, most distinct and important benefit a business owner provides to their clients that's different from their competition. It's absolutely critical to not only create an effective and highly compelling USP, but to use it in every piece of marketing you develop, and in every form of communication you use with your clients and prospects.

Why you need to know this…

Your USP, working in tandem with your elevator pitch, creates a huge competitive edge for your business. Developed properly, it will separate your business from your competition, eliminate them in the minds of your prospects and have them saying to themselves that they would be fools to do business with anyone else but you.

For example, most business owners place the name of their business at the top of their business card. That's the worst thing you can put there. No one cares who you are or what you do. They only care about the benefits your product or service offers to them.

Instead of a jeweler's business card saying "John's Jewelers," what if it said this…

Discounted Diamonds - Unmatched Quality, Untouchable Price, Unbeatable Guarantee

In just a few words, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That's the power of a well-designed USP.

The cost to you if you fail to act…

Do you have a Unique Selling Proposition?

Do you use it in every piece of marketing you create?

Do you have it prominently displayed on your business card?

If you don't, you're losing market share, a massive amount of potential revenue and the opportunity to dominate your market.

47 comments:

Anonymous said...

Hello to all, the contents present at this website are
genuinely awesome for people knowledge, well, keep up the
nice work fellows.

Feel free to surf to my site :: internet business opportunities

Anonymous said...

Hi there! Would you mind if I share your blog with my twitter group?

There's a lot of folks that I think would really appreciate your content. Please let me know. Thanks

My web site - best web hosting reseller plan
My web site > best hosting provider

Anonymous said...

Hello my friend! I want to say that this post is awesome, great written and come with approximately all important infos.
I would like to peer more posts like this .

Also visit my website :: relevant internet page

Anonymous said...

Hmm is anyone else having problems with the
images on this blog loading? I'm trying to figure out if its a problem on my end or if it's the blog.
Any suggestions would be greatly appreciated.

Here is my web page; private krankenversicherung referendar

Anonymous said...

Hmm is anyone else having problems with the images on this blog loading?
I'm trying to figure out if its a problem on my end or if it's the blog.

Any suggestions would be greatly appreciated.


Here is my site :: private krankenversicherung referendar
Also see my website > wechsel in die private krankenversicherung 2011

Anonymous said...

I was suggested this website by my cousin. I am not sure whether this post is written by him as nobody
else know such detailed about my difficulty. You're wonderful! Thanks!

Here is my weblog; home equity loan rate compare
Also see my website :: quick loans

Anonymous said...

I'm impressed, I must say. Rarely do I come across a blog that's equally
educative and interesting, and without a doubt, you've hit the nail on the head. The problem is something not enough men and women are speaking intelligently about. I am very happy I stumbled across this in my search for something concerning this.

My homepage - best dedicated servers

Anonymous said...

Wow, wonderful blog layout! How long have you been blogging
for? you make blogging look easy. The overall look of your website is
great, as well as the content!

Here is my web page - web search optimization

Anonymous said...

After I initially commented I seem to have clicked the -Notify me when new comments are
added- checkbox and now each time a comment is added I recieve 4 emails with the exact same comment.

Is there a way you can remove me from that service?
Thank you!

Also visit my webpage ... gesetzliche krankenversicherung im vergleich

Anonymous said...

This design is wicked! You definitely know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start
my own blog (well, almost...HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you
presented it. Too cool!

my webpage; firmenkonto trotz schufa

Anonymous said...

Hi there, just wanted to tell you, I loved this article.
It was funny. Keep on posting!

Here is my webpage online Seo

Anonymous said...

Hi there, just wanted to tell you, I loved this article. It was funny.
Keep on posting!

Feel free to surf to my web site online Seo
Also see my page :: Web Search Engine Optimization

Anonymous said...

Just desire to say your article is as astounding. The clarity in your post is just nice and i can assume you are an expert on this subject.

Fine with your permission let me to grab your feed
to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.


Here is my web page search engine optimisation service

Anonymous said...

My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of
the expenses. But he's tryiong none the less. I've been using Movable-type on numerous websites for about a
year and am anxious about switching to another platform.
I have heard great things about blogengine.net. Is
there a way I can transfer all my wordpress content into it?

Any kind of help would be really appreciated!

Here is my blog post: leistungen krankenkasse

Anonymous said...

An impressive share! I've just forwarded this onto a friend who has been conducting a little research on this. And he actually ordered me breakfast simply because I stumbled upon it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this matter here on your blog.

my homepage :: paradise island vacations

Anonymous said...

You actually make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand.
It seems too complicated and extremely broad for me.

I am looking forward for your next post, I will try
to get the hang of it!

Also visit my site ... User:Marvin09C - Agile Retrospective Resource Wiki

Anonymous said...

I was wondering if you ever considered changing the page layout of your website?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having one or two pictures.
Maybe you could space it out better?

Also visit my homepage Pflegeversicherungen im Vergleich

Anonymous said...

Very good post. I absolutely love this website. Stick with it!



Visit my page: kostenlos Schufa auskunft

Anonymous said...

Attractive portion of content. I just stumbled upon your blog and in accession capital to claim that I acquire in fact loved account your weblog posts.

Anyway I'll be subscribing on your augment and even I fulfillment you access consistently rapidly.

Also visit my web blog - wechsel von privater zu Gesetzlicher krankenversicherung

Anonymous said...

Attractive component to content. I just stumbled upon your blog and in accession capital to claim that I acquire in fact loved account your weblog posts.
Any way I will be subscribing in your feeds or even
I achievement you get admission to persistently quickly.



Feel free to visit my blog post; pkv vergleich online

Anonymous said...

Howdy! This blog post could not be written any better! Reading
through this post reminds me of my previous roommate!
He continually kept talking about this. I'll forward this article to him. Fairly certain he's going
to have a very good read. Thank you for sharing!

My homepage :: günstigste gesetzliche krankenversicherung

Anonymous said...

Thanks very interesting blog!

Feel free to visit my web-site: girokonto ohne schufa auskunft
My website: kredite negative schufa

Anonymous said...

It's hard to find experienced people on this subject, but you seem like you know what you're
talking about! Thanks

Here is my website ... money making opportunities

Anonymous said...

I do not even know how I ended up here, but I thought this post
was good. I do not know who you are but certainly you are
going to a famous blogger if you aren't already ;) Cheers!

Here is my web-site; Reseller Hosting Linux

Anonymous said...

Heya! I know this is kind of off-topic however I
had to ask. Does managing a well-established website like
yours require a massive amount work? I am brand
new to running a blog however I do write in my
journal on a daily basis. I'd like to start a blog so I can easily share my experience and feelings online. Please let me know if you have any ideas or tips for new aspiring blog owners. Thankyou!

Here is my homepage: krankenversicherung preisvergleich

Anonymous said...

Can you tell us more about this? I'd want to find out more details.

Also visit my blog - Notatnik Stron Www: search Bookmarks

Anonymous said...

I visited several sites however the audio quality
for audio songs current at this site is actually excellent.


Feel free to visit my weblog ... In the event you currently operate a site - or strategy on beginning a single -.
Also see my website :: Read A great deal more

Anonymous said...

I just couldn't go away your website before suggesting that I actually enjoyed the standard information an individual supply to your visitors? Is going to be back frequently to check up on new posts

Also visit my homepage ... starting business ideas

Anonymous said...

Hi there to all, how is the whole thing, I think every one is
getting more from this site, and your views are fastidious designed for new viewers.


Also visit my web-site: search work at home

Anonymous said...

If you would like to grow your experience just keep visiting this website and be updated with the latest news update posted here.


Here is my web site; home refinance loans For bad credit
my webpage - california bad credit mortgage

Anonymous said...

Howdy this is kinda of off topic but I was
wanting to know if blogs use WYSIWYG editors or if you have to manually code
with HTML. I'm starting a blog soon but have no coding skills so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

Also visit my weblog :: Refinancing home mortgage with bad credit

Anonymous said...

We're a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You've done a formidable job
and our entire community will be thankful to you.

Here is my website Read �

Anonymous said...

Simply desire to say your article is as amazing. The clarity in your post is simply
great and i could assume you are an expert on this subject.
Fine with your permission let me to grab your feed to keep updated with forthcoming post.
Thanks a million and please continue the enjoyable work.


my web page Beste Private Krankenkasse
my site - click through the up coming web page

Anonymous said...

Your way of telling everything in this article
is really nice, every one be capable of without difficulty understand it,
Thanks a lot.

Have a look at my web-site; how to buy a house with poor credit
My web page > http://Pollycoke.org/guide/index.php?title=Utente:IRISelena

Anonymous said...

I’m not that much of a internet reader to be honest but your sites really nice, keep
it up! I'll go ahead and bookmark your website to come back later on. All the best

My weblog; Bad credit home equity Lenders
Also see my site: stay at home jobs in canada

Anonymous said...

Since the admin of this site is working, no question very shortly
it will be famous, due to its feature contents.

My weblog - where can i get a private student loan
My webpage :: http://www.ninhao.com/node/1853586/

Anonymous said...

Right now it sounds like Expression Engine is the top blogging platform out there right now.

(from what I've read) Is that what you are using on your blog?

Feel free to surf to my web page free reseller hosting whm

Anonymous said...

Good day! This is kind of off topic but I need some
advice from an established blog. Is it difficult to set up your own blog?
I'm not very techincal but I can figure things out pretty quick. I'm thinking about setting
up my own but I'm not sure where to begin. Do you have any tips or suggestions? Cheers

Have a look at my web-site ... krankenkasse beitragsbemessungsgrenze

Anonymous said...

Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you!
By the way, how can we communicate?

my homepage :: hallesche krankenversicherung

Anonymous said...

Whats up very nice web site!! Man .. Beautiful .. Wonderful .
. I'll bookmark your website and take the feeds also? I am satisfied to search out numerous useful information right here in the post, we want develop more strategies in this regard, thank you for sharing. . . . . .

my webpage ... white hat seo services

Anonymous said...

Hey! Do you know if they make any plugins to assist with Search Engine Optimization?
I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good success.
If you know of any please share. Thank you!

Also visit my webpage ... stay at home jobs In utah

Anonymous said...

Hey! Do you know if they make any plugins to assist with Search Engine Optimization?
I'm trying to get my blog to rank for some targeted keywords but I'm not
seeing very good success. If you know of any please share.
Thank you!

My web blog ... stay at home jobs In utah

Anonymous said...

What i don't understood is if truth be told how you're no longer really a lot more smartly-favored than you may be now.
You're so intelligent. You already know thus considerably on the subject of this subject, produced me in my view consider it from so many various angles. Its like men and women aren't fascinated except it is something to do with Woman gaga!

Your individual stuffs outstanding. All the time handle it
up!

Also visit my website; visit the next website

Anonymous said...

Wow, this post is nice, my sister is analyzing these things, thus I am going to
tell her.

Feel free to surf to my web blog :: entrepreneur job ideas

Anonymous said...

Article writing is also a excitement, if you be familiar with afterward you can write or else
it is complicated to write.

Visit my web blog cheap all inclusives

Anonymous said...

You should take part in a contest for one of the greatest websites on the web.

I'm going to recommend this blog!

Stop by my blog :: 1000 euro kredit

Anonymous said...

Hi there I like your place

Feel free to visit my web-site Read A Great Deal More