When you take on too much, your
business can’t keep up and therefore you can easily lose control of everything
and find yourself barely functioning. You want your business to be successful,
no doubt, but you need to have a plan for how you will handle the growth. Your
clients expect great customer service and highly quality products/services,
they don’t know or care about your behind the scenes operations to get those
things done.
· Look for these signs that you are taking on
more than you can handle:
· Clients’ needs aren’t being met.
· Employee morale is low, clients are upset
and you’re in a panic.
· You have to react in emergency mode to save
accounts.
· Your current clients are suffering from
trying to keep up with new business.
· Profits are going down.
· You are just trying to pick up the pieces
of your business.
· Your clients/customers leave.
· Resources are being reallocated.
There a trick called the Mock Fish
Plan. This plan can help you react positively when you are facing some or all
of these things and help you get your business back on track. This plan will:
· Help increase sales in a short period of
time.
· Alter your products/services for the
better.
· Fulfill promises you made to your clients.
There are six steps to this plan:
- Bring in your best
team and have them all help to meet the fish needs.
- Review your
operational system.
- Anticipate future
problems better.
- Communicate better.
- Include costs in your
quotes.
- Always have a back-up
plan.
All Your Eggs in One Basket
You can allow your company to become
dependent on any one fish. Eventually or for certain periods there is going to
be a slowing down period with your fish. In order to stay in the game you need
to diversify.
If you’ve ever mishandled a fish, you
could drive away potential fish as well. In order to keep balance and prepare
for a strong future, there are a few things you can do.
· These things include:
· Stay in the loop and try to know what’s
going on inside your fish company.
· Constantly reinvent yourself and stay at
the top of your industry.
· Stay exclusive.
· Try to secure multi-year commitments and
contracts.
· Spread your contracts out.
· Price your products/services correctly.
You also need to work to reduce your
dependency on your fish. This can generally be measures in sales or profits.
Take a look back at the process we’ve used thus far to snag more fish to keep
this all in balance.
These
are the ways you can help avoid the killer mistakes that can make you lose it
all.